Collection: SmartMax

Experience stacking and balancing like never before with My First Stacking Rings. This new take on the classic toy sparks boundless creativity. Watch as magnetic rings...

Get creative and make your own flexible, crazy robots! Choose your magnetic parts, bend, extend, assemble, and play! Safe, eco-friendly, and child-approved, this toy makes an...

Time to get things rolling! My First Build & Drive takes you on a creative journey. It is a 2-in-1 playset: build and play or rebuild...

Go on an exciting, wobbly adventure with these magnetic fun-moving cars! Create your own Wobbly train and pull it along. Mix your cars and metal balls...

Ready or not, here they come! Can you see where the funny balls are hiding? Try stacking the magnetic pieces onto each other or play a...

Another excellent product from the magnetic SmartMax range. This collection of vehicles includes all the favourites including a digger, tow truck, fire engine, fork lift and...

Use this new SMARTMAX® magnetic construction set to create amazing structures! An entry into the SmartMax Ball Run line, Click & Roll includes 30 pieces that...

Colourful and safe magnetic construction toys for young children Open-ended bar and ball magnetic build set. Plastic-and-magnet construction set using ball and bar connectors. Learn form...

The perfect introduction set to the world of SmartMax! Have fun building incredible structures with SmartMax! SmartMax allows children to explore magnetism safely. The oversized pieces...

Be a great train conductor! SmartMax My First Animal Train is designed for kids ages 18 months - 5 years, offering an early, safe, and fun...

Build your own totem! Trigger your child’s creativity with SmartMax My First Totem. Build your own crazy totem, or complete one of the 24 challenges by...

RAWRR! Build the dinosaurs Do you know all your dinosaurs? Travel back in time to prehistoric times. Build and play with the dinosaurs, but watch out...